You might not think so, but one of the best ways you can boost your business’s growth comes from corporate gifts. In the past, many companies used these as nothing more than minor ways to curry favour with clients they wished to keep; others would use corporate gifts as an end-of-year write-off on their budget. With such fierce competition for pretty much every industry today, though, simply ‘getting by’ with generic corporate gifts is no longer enough. No, you need fresher ideas, like promotional water bottles.
Marketing campaigns need more than simply in-your-face, over-the-top marketing that feels hard to ignore. They need to be more subtle but also provide the recipient with a reason to remember you. Think about how many ads the average person in the UK sees on a daily basis, both in person and on the web. Most of us feel quite numb to the concept of marketing. For a business to break through, they either need to give us something memorable or create a standout marketing campaign.
By investing in something tangible like branded water bottles, you can give your clients something they need and want. You offer them a physical, tangible reminder of your helpful gift that lasts far longer in the mind than a business card or advert in the street or online. Every time they go to take a swig of water, they will be reminded of your business. Your name also spreads as people see them using this water bottle in public, further improving your brand visibility and recognition.
The Benefits Of Promotional Water Bottles For Business Growth
Promotional merchandise is more than a minor add-on to the end of a marketing campaign. In the increasingly competitive world of marketing, promotional water bottles can be a game-changer. Let’s look at the benefits they provide and the reasons why you should consider investing in promotional water bottles for corporate gift-giving.
1. Convenient And Useful
The first reason to give a promotional water bottle is its practicality. When someone picks up one of your promotional water bottles, they get an instant reminder of who you are (see below). However, if you invest in bottles that have extra add-ons like flexible lids or straws, you offer a quality water bottle that the person might not already own. As such, your gift becomes something genuinely useful that the individual enjoys using. Thank you for providing them with it for free.
2. Positive First Impressions
Another great benefit of using promotional water bottles as part of your marketing is the positive impression they leave behind. These show a desire to help people and a caring factor that many of your business rivals might not have. Every time the individual gifted the water bottle uses it, they get an instant reminder of how helpful your business is. That makes you much easier to recommend!
3. Long-Lasting Products
Many corporate gifts degrade and fall away in a matter of months. If you use cheap, low-quality products, expect these gifts to be part of the next bin pickups. Use a quality provider of promotional water bottles, though, and your products will last longer.
Custom water bottles make a great long-term gift that could be used for years to come. So long as you pick a provider that offers high-quality products made from durable materials and undergoes fair manufacturing practices, you should be able to make these gifts last a whole lot longer than alternatives you might have considered.
4. Great Giveaways
When you want to refresh your corporate gift-giving approach, you want to remove the fluff and find genuinely useful items. With promotional water bottles, you know that you have something that genuinely appeals to people. You can then use these as part of giveaway campaigns, perhaps encouraging locals and partners to engage with your marketing to win these flashy new bottles.
Marketing is all about engagement, and giving people a prize worth winning encourages engagement. By offering a high-quality water bottle to win, you make it easier for people to discuss and share your content.
5. Suitable For All
Another often ignored benefit of promotional water bottles is that they can be used by anyone who needs one. If you give someone a promotional water bottle, they can use it because everyone drinks water. No matter the individual’s age or preference in life, they will drink water and likely will need a holder for the water they intend to drink.
With the recommended minimum water intake at around 1.5l, nobody can simply skip drinking water without feeling the impact. Your product remains accessible to all, making it a great gift that is suitable whether it goes to your client’s kids or your marketing team.
6. Versatile
Promotional water bottles remain highly beneficial marketing tools as they can be combined with just about any other kind of event or promotion. Water bottles are a universal product that make a great choice no matter what kind of campaign you are running or event you are promoting. That versatility makes promotional water bottles a great tie-in corporate gift no matter the event that lies ahead.
7. Repeated Advertising
Moving forward, as mentioned above, promotional water bottles are a recurring form of advertising. If you give someone a business card, it might become lost in their wallet amongst all the other cards they get. The same goes for promotional emails; while effective, the average person receives around 120 emails per day. How can you hope to stand out against such competition?
With a promotional water bottle that has your branding and details on it, you become a constant reminder to the individual. They see your company name, logo, etc., every time they take a drink of water. When they are out at the gym or going about their daily business, people see your brand on their promotional water bottle. This means that you are getting the benefits of residual advertising, which is hard to quantify but absolutely makes a difference to your business’s fortunes moving forward.
8. Regularly Visible
Building on the above, you also get the benefit of the fact that your promotional water bottles remain visible on a regular basis. They have large spaces for your company font and logo to be placed, which makes it easier to be seen in the long term. You can even have the logo engraved onto the bottle, making sure that it never fades away or peels off. That visibility helps to make people who keep seeing your brand and logo take action and discover who you are and what you offer.
9. Positive Marketing
In the past, marketing felt like you simply tried to get more people to buy from your business. Now, we use marketing to help cement our position as a thought leader or a positive difference maker in our communities. Marketing is as much about building awareness, gaining fans, and changing perceptions about your business as it is about making sure you get more sales and boost profits.
Therefore, many businesses today look to participate in health awareness and positivity campaigns. Your business can use water bottle giveaways and freebies to show people that your company cares about the health of the community. Align this with other healthy living campaigns, and you can make it easier to get people to engage and see your business through a new positive lens.
10. Impressing Clients
Lastly, the use of promotional water bottles makes it easier to impress clients or partners whom you want to make sure feel like you care about their success and your long-term partnership. By investing in high-quality promotional water bottles, you make it easier to ensure that you build the foundations of a happy, long-term relationship. Investing in higher-quality bottles ensures that your new promotional bottle does not just join a cupboard full of substandard, generic bottles.
Work with your supplier to find a bottle design or style that feels a bit more high-end than the usual. That way, you can ensure that your bottle becomes the one people use because they are so impressed with its construction and design.
Are you looking for the ideal way to build demand for your products/services and leave a lasting impression? Then, corporate gifts like water bottles make the most sense. Leave your next contract negotiations or supply arrangements on the best terms with promotional gifts that provide all the above – and more!
